FANGLIAN LI; MUHAMAD EZRAN ZAINAL ABDULLAH; TSE GUAN TAN. THE EFFECTS OF ARTIFICIAL INTELLIGENCE GENERATIVE CONTENT ASSISTED PRODUCT DESIGN ON COLLEGE STUDENTS CREATIVE ABILITY AND MOTIVATION. INTERNATIONAL JOURNAL OF EDUCATION, PSYCHOLOGY AND COUNSELLING (IJEPC), [S. l.], v. 10, n. 58, 2025. DOI: 10.35631/IJEPC.1058016. Disponível em: https://gaexcellence.com/ijepc/article/view/5273. Acesso em: 17 jun. 2025.