Hanpu Chen, Salmi Mohd Isa, Shaohua Yang. BRAND AWARENESS, BRAND CREDIBILITY, BRAND SELF-CONGRUITY AND PURCHASE INTENTION FOR LUXURY BRANDS (I.E. HANDBAG): AN EMPIRICAL STUDY OF CHINESE CONSUMERS . IJEPC [Internet]. 2024 Sep. 24 [cited 2025 Jul. 18];7(47). Available from: https://gaexcellence.com/ijepc/article/view/3499