Normaziana Hassan, Basitah Taif, Rosita Mohd Tajuddin, Shahrulnizam Hassan. THE ROLE OF VIRTUAL INFLUENCERS IN SHAPING FASHION PREFERENCES AMONG MALAYSIAN GENERATION ALPHA: EXPLORING PERCEPTIONS, ENGAGEMENT AND CONSUMER TRUST THROUGH AI-DRIVEN CREATIVE LEARNING SPACES. IJEPC [Internet]. 2025 Mar. 28 [cited 2025 Aug. 4];10(57). Available from: https://gaexcellence.com/ijepc/article/view/5043