Fanglian Li, Muhamad Ezran Zainal Abdullah, Tse Guan Tan. THE EFFECTS OF ARTIFICIAL INTELLIGENCE GENERATIVE CONTENT ASSISTED PRODUCT DESIGN ON COLLEGE STUDENTS CREATIVE ABILITY AND MOTIVATION. IJEPC [Internet]. 2025 Jun. 5 [cited 2025 Jun. 17];10(58). Available from: https://gaexcellence.com/ijepc/article/view/5273