RANGGA SUMIRAT; ANNY NURBASARI. THE MILLENNIAL AND GEN Z OBSESSION: VIRAL MARKETING, FOMO, AND EXCLUSIVE APPLE PRODUCTS. INTERNATIONAL JOURNAL OF HERITAGE, ART AND MULTIMEDIA (IJHAM), [S. l.], v. 8, n. 24, 2025. DOI: 10.35631/IJHAM.824001. Disponível em: https://gaexcellence.com/ijham/article/view/4973. Acesso em: 18 may. 2025.