https://gaexcellence.com/ijham <p>The <strong>International Journal of Heritage, Art and Multimedia (IJHAM)</strong> is published by <strong>Global Academic Excellence (M) Sdn Bhd (GAE)</strong> to serve academicians a platform of sharing and updating their knowledge and research outputs as well as information within the sphere of heritage, art and multimedia. <strong>IJHAM</strong> journal invites researchers, academicians, practitioners and students for the submission of articles either in English or Malay. The publication for this refereed journal are<strong> quarterly (March, June, September and December)</strong>. The journal aims to publish all quality submission in time to ensure the impact of heritage research quickly conveyed, examined, and disseminated worldwide. This journal uses <strong>double</strong>-<strong>blind review</strong>, which means that both the <strong>reviewer</strong> and <strong>author identities</strong> are concealed from the reviewers, and vice versa, throughout the review process. To facilitate this, authors need to ensure that their manuscripts are prepared in a way that does not give away their identity.</p> en-US Mon, 08 Jun 2026 15:23:00 +0800 OJS 3.3.0.11 http://blogs.law.harvard.edu/tech/rss 60 https://gaexcellence.com/ijham/article/view/7638 <p style="text-align: justify;">This study explores undergraduate students’ preferences for comic genres, focusing on the influence of gender, age, year of study, and socio-economic status (SES) on genre selection. The objective was to examine how these demographic factors shape engagement with comic narratives, with particular emphasis on gender-based trends and SES-related media consumption patterns. A total of 260 students participated in a structured survey, which collected data on genre preferences and demographic background. Descriptive and comparative analyses revealed notable gender differences: male respondents favoured action-oriented genres, such as superhero and manga, while female respondents preferred narrative-driven genres, including romance, fantasy, and drama. SES also influenced genre choices, with higher-income students showing greater interest in complex and niche genres, and lower-income students gravitating toward mainstream genres such as humour and romance. These findings suggest that comic genre preferences are shaped by intersecting cultural, social, and economic factors, with gender emerging as a central determinant. The study highlights the evolving nature of media engagement across developmental stages and proposes future longitudinal research to investigate these trends further.</p> Ameer Fuhaili Mohamad Hashim Copyright (c) 2026 INTERNATIONAL JOURNAL OF HERITAGE, ART AND MULTIMEDIA (IJHAM) https://gaexcellence.com/ijham/article/view/7638 Mon, 08 Jun 2026 00:00:00 +0800