INTERNATIONAL JOURNAL OF HALAL ECOSYSTEM AND MANAGEMENT PRACTICES (IJHEMP)

ANALISIS PENEROKAAN FAKTOR LATIHAN, PENGALAMAN DAN MOTIVASI KE ARAH KELESTARIAN PERNIAGAAN HALAL DI KALANGAN USAHAWAN ASNAF

Suraini Saufi — 2024-12-06

Kelestarian perniagaan halal di kalangan usahawan asnaf merupakan satu cabaran yang memerlukan pendekatan holistik, khususnya dalam aspek latihan, pengalaman, dan motivasi. Usahawan asnaf adalah golongan yang mempunyai potensi besar untuk memperkukuh ekonomi ummah, namun mereka sering kali berhadapan dengan pelbagai halangan dalam memastikan perniagaan yang diceburi mampu bertahan dan berkembang. Majoriti usahawan asnaf yang mengusahakan perniagaan halal ini gagal keluar dari kepompong kemiskinan dan kekal menjadi asnaf. Kajian ini bertujuan untuk meneroka instrumen latihan, pengalaman, dan motivasi dalam menyokong kelestarian perniagaan halal di kalangan usahawan asnaf. Seramai 38 usahawan asnaf yang terlibat dalam perniagaan halal telah dipilih secara purposif sebagai responden kajian untuk mendapatkan data. Data dianalisis menggunakan perisian SPSS untuk Analisis Penerokaan Faktor (Exploratory Factor Analysis atau singkatan EFA) dan Cronbach’s Alpha.. Hasil kajian menyenaraikan item-item kajian yang sah dan kuat untuk digunakan bagi kajian lanjutan terutamanya kepada pencinta akademik, pihak industri dan kerajaan bagi meningkatkan lagi sosio ekonomi golongan asnaf.

The sustainability of halal businesses among asnaf entrepreneurs is a challenge that requires a holistic approach, particularly in terms of training, experience, and motivation. Asnaf entrepreneurs possess significant potential to strengthen the ummah’s economy, but they often face various obstacles in ensuring their businesses can survive and grow. The majority of asnaf entrepreneurs engaged in halal business ventures struggle to break free from the cycle of poverty, remaining asnaf. This study aims to explore the instruments of training, experience, and motivation in supporting the sustainability of halal businesses among asnaf entrepreneurs. A total of 38 asnaf entrepreneurs involved in halal businesses were purposively selected as study respondents to collect data. The data were analyzed using SPSS software for Exploratory Factor Analysis (EFA) and Cronbach’s Alpha. The findings list valid and robust items for use in future studies, particularly for academics, industry players, and the government, to further improve the socio-economic status of the asnaf community.

AN OVERVIEW ON THE GROWTH OF HALAL-CONCEPT HOTEL CHAIN’S IN MALAYSIA

Ahmad Nabil Amir — 2024-12-31

The paper attempts to survey the emergence of halal-concept hotel chain in Malaysia by reviewing current project and initiative to set up the blueprint and framework of halal-concept hotel based on the principle of halalan toyyiban (allowed and permissible for consumption). Against this backdrop, it looks into current perception and effort to develop shariah-based hotel network and to conceptualize the idea into dynamic embodiment of contemporary Islamic market that reflect a major breakthrough in the industry and marked an important achievement in the halal-business enterprise and current direction of Islamic tourism in Malaysia. The aim of this research is to highlight the significant growth of halal-concept hotel in Malaysia by outlining its origin, conceptual framework and practical orientation, standard practice and basic operation, principal guideline and ethical vision in managing the business, and significant achievement and future challenge and prospect. The study is based on qualitative (narrative) and quantitative (inventories) methods where data is collected from intensive library research and fieldwork. From the discussion, the finding shows that the industry has been targeting to become an alternative to conventional hotel and improving the conventional order and practice of hospitality in line with shariah-based principle, by invoking a Muslim-friendly environment and embark on projecting new innovation to advance Islamic alternative as Malaysia continue to lead this highly competitive market of global halal industry.

HALAL BRANDED FOODS IN MARKETING INDUSTRY AS IT RELATES TO MERANAW CONSUMERS

Zahiya B. Hadji Salih — 2024-12-06

This study was conducted to find answers to the problems in halal foods in marketing industry as it relates to Meranaw consumers. The study was centered on the extent need of Muslims to reassure them that all they eat are permissible in Islam; and in accordance with ALLAH’s commandment to mankind. The study made use of Cross-Sectional Survey research design and utilized descriptive qualitative approach in the interpretation of data. The researcher made use of a survey questionnaire which was distributed through quota sampling categorizing the 100 respondents into grocery store owners, mothers, professionals and Ulama. Along with this survey questionnaire, an interview was also done from the Key Informants who were knowledgeable enough with the current study. The data were treated statistically using frequency, percentage and corresponding mean. The study has the following major results: based on the descriptive-qualitative analysis of the respondents, all of them agreed on the problems encountered in halal foods among Meranaw consumers in terms of processing and marketing, packaging, storing and slaughtering. There are also identified agencies involves with halal foods, and the respondents of the study acknowledged the importance of halal foods in the aspects of spiritual and health. Thus, it can be concluded that there are a lot of things to be fixed and implemented for Muslims or Meranaws in particular to have solutions to the problems mentioned in the study. A great emphasis must be put on the assurance that foods are indeed halal for Meranaw consumers, and everyone must help one another for these problems to be solved. Likewise, raising one’s voice is not enough; it needs an involvement and participation on the changes to be done for the Muslim community with regards to halal foods in marketing industry. Muslims must be personally involved by way of making their own halal companies in the future.