RESEARCH TREND ON GREEN LOGISTIC IMPLICATION IN BROILER INDUSTRY

Abstract

This bibliometric analysis explores the research trends on green logistics implications within the broiler industry, a critical sector linked to both food security and environmental sustainability. The broiler industry is vital to national food security but faces pressure to adopt sustainable practices. With rising concerns about climate change and resource use, green logistics in poultry supply chains has gained attention. However, few studies focus specifically on broiler sector. Most research is broad and overlooks local context. This lack of targeted analysis limits insights for stakeholders. A focused bibliometric study is need to map trends, assess research contribution, and guide sustainable development in the poultry industry. This study aims to conduct a comprehensive bibliometric analysis of green logistics in broiler industry by examining publication trends, research productivity, and authorship collaboration; mapping key themes, citation patterns, and emerging sustainability frameworks; and evaluating overall contribution to global research. A total of 203 journal articles published between 2009 and 2025 were retrieved from the Scopus database using targeted keywords environment and sustainability with a focus on final-stage, English-language publications in the fields of social sciences, business, and economics. To refine and validate the data, OpenRefine used for data cleaning, while Scopus Analyzer and VOSviewer software facilitated quantitative evaluation and visual mapping of publication patterns, authorship collaboration, keyword co-occurrence, and citation networks. After processing and cleaning, the final dataset consisted of 986 relevant records. Results revealed that dominates in research output, contributing over 74% of publications, with key themes centered on sustainability, green supply chain management, and environmental practices. Highly cited articles demonstrated strong linkages to green purchasing behavior, consumer attitudes, and waste-to-resource strategies. The keyword analysis further highlighted evolving trends and emerging frameworks such as the Theory of Planned Behavior and green marketing. In conclusion, this study provides valuable insights into the knowledge structure, research productivity, and intellectual development within the field, serving as a foundational reference for scholars, policymakers, and industry stakeholders aiming to enhance green logistics in poultry industry.