THE LATEST TRENDS IN THE DIGITAL DISPLAY OF TRADITIONAL CHINESE PAINTING

Authors

  • Ma Xiaoyan Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan
  • Azlin Sharina Abdul Latef Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan
  • Mohd Firdaus Naif Omran Zailuddin Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan
  • Tenh Hock Kuan Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan
  • Tang Yao Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan

DOI:

https://doi.org/10.35631/IJIREV.723014

Keywords:

Traditional Chinese Painting, Digital Display, CNKI Database, Immersive Experience, Communication Strategies

Abstract

This study investigates current trends in the digital display of traditional Chinese painting. From 158 CNKI articles, keyword analysis with VOSviewer and qualitative coding with NVivo identified five dimensions: applications, communication strategies, technology types, experience features, and transmission modes. Results show that research highlights digital archives, education, museum exhibitions, and immersive tools such as VR and AR, but often lacks sustainability, cultural interpretation, and empirical validation. The study concludes that future work should integrate cultural values with user-centered and sustainable strategies to enhance both preservation and global dissemination of Chinese painting.

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Published

2025-12-09

How to Cite

Ma , X., Abdul Latef, A. S., Zailuddin, M. F. N. O., Kuan, T. H., & Tang , Y. (2025). THE LATEST TRENDS IN THE DIGITAL DISPLAY OF TRADITIONAL CHINESE PAINTING. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), 7(23), 199–213. https://doi.org/10.35631/IJIREV.723014

Issue

Vol. 7 No. 23 (2025): Volume: 7 Issues: 23 [December, 2025]

Section

Articles