[1]
Yusof, M.S. and Ahmad Shauri, N.A. 2025. INNOVATION AND ENTREPRENEURIAL ADAPTATION IN THE EMERGING SOCIAL COMMERCE ENVIRONMENT OF TIKTOK SHOP. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV). 7, 23 (Dec. 2025), 270–293. DOI:https://doi.org/10.35631/IJIREV.723019.