Rahman, A.A., Haron, H., Ahmad, A. and Esa, N.E.Y. 2026. EMPLOYER BRANDING STRATEGIES AND THEIR IMPACT ON TALENT ATTRACTION AMONG GENERATION Z IN THE MALAYSIAN MANUFACTURING SECTOR. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV). 8, 26 (Sep. 2026), 702–711. DOI:https://doi.org/10.35631/IJIREV.826042.