Huang, W., Md Hashim, A., & Wang , Y. (2025). IMPACT OF SIMPLIFIED PACKAGING DESIGN ON PERCEIVED ECO-FRIENDLINESS AND SUSTAINABLE BUYING INTENTION AMONG CHINESE STUDENTS. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), 7(23), 553–567. https://doi.org/10.35631/IJIREV.723037