MOAD HAMOD M SALEH; ADI ANUAR AZMIN; UMMI NAIEMAH SARAIH. THE EFFECTS OF MARKET ORIENTATION, PRODUCT INNOVATION AND MARKETING ETHICS ON FIRM PERFORMANCE: A THEORETICAL FRAMEWORK. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 3, n. 7, 2024. Disponível em: https://gaexcellence.com/ijirev/article/view/3966. Acesso em: 4 jun. 2025.