YUSOF, M. S.; AHMAD SHAURI, N. A. INNOVATION AND ENTREPRENEURIAL ADAPTATION IN THE EMERGING SOCIAL COMMERCE ENVIRONMENT OF TIKTOK SHOP. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 7, n. 23, p. 270–293, 2025. DOI: 10.35631/IJIREV.723019. Disponível em: https://gaexcellence.com/ijirev/article/view/6666. Acesso em: 28 dec. 2025.