HUANG, W.; MD HASHIM, A.; WANG , Y. IMPACT OF SIMPLIFIED PACKAGING DESIGN ON PERCEIVED ECO-FRIENDLINESS AND SUSTAINABLE BUYING INTENTION AMONG CHINESE STUDENTS. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 7, n. 23, p. 553–567, 2025. DOI: 10.35631/IJIREV.723037. Disponível em: https://gaexcellence.com/ijirev/article/view/6784. Acesso em: 8 jan. 2026.