PAN, Y.; DAMIT, D. H. D.; GULILING, H. THE IMPACT OF PERSONALIZED RECOMMENDATIONS ON CONSUMERS’ PURCHASE INTENTION: A PERSPECTIVE BASED ON PERCEIVED VALUE IN E-COMMERCE LIVE STREAMING. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 8, n. 24, p. 439–458, 2026. DOI: 10.35631/IJIREV.824027. Disponível em: https://gaexcellence.com/ijirev/article/view/7340. Acesso em: 7 apr. 2026.