SALEH, N. F.; ROSLI, N. N.; SHARIFF, Q.; AWANG BESAR, N. M. FROM MASCOTS TO AVATARS: EXPLORING CHARACTER DESIGN AS A STRATEGIC TOOL FOR CONSUMER ENGAGEMENT . INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 8, n. 25, p. 280–291, 2026. DOI: 10.35631/IJIREV.825017. Disponível em: https://gaexcellence.com/ijirev/article/view/7825. Acesso em: 7 jul. 2026.