Moad Hamod M Saleh, Adi Anuar Azmin, Ummi Naiemah Saraih. THE EFFECTS OF MARKET ORIENTATION, PRODUCT INNOVATION AND MARKETING ETHICS ON FIRM PERFORMANCE: A THEORETICAL FRAMEWORK. IJIREV [Internet]. 2024 Sep. 24 [cited 2025 Jun. 4];3(7). Available from: https://gaexcellence.com/ijirev/article/view/3966