Huang W, Md Hashim A, Wang Y. IMPACT OF SIMPLIFIED PACKAGING DESIGN ON PERCEIVED ECO-FRIENDLINESS AND SUSTAINABLE BUYING INTENTION AMONG CHINESE STUDENTS. IJIREV [Internet]. 2025 Dec. 31 [cited 2026 Jan. 8];7(23):553-67. Available from: https://gaexcellence.com/ijirev/article/view/6784