MINANGKABAU ETHNIC SURVIVAL STRATEGY IN SURAKARTA CITY

Abstract

Minang ethnic is known as an ethnic who has a habit to inter-island migration (merantau). One of the traditional market that there are many Minangkabau ethnic people in Surakarta, namely Nusukan Market Surakarta. As a newcomer, the Minangkabau ethnic has a distinctly different culture with the Javanese. Therefore, Minangkabau ethnic needs a strategy to be able to survive and still exist as a minority group. The purpose of this research is to know the survival strategy of Minangkabau ethnic in traditional market. Data collection techniques used in this research are observation, interviews, and documentation. This study used qualitative research methods. The data analysis model uses interactive analysis from Miles and Heberman. The results showed that Minangkabau ethnic use social capital to maintain their life, such as norm, trust and social network. In the norms capital, the Minangkabau ethnic follow the prevailing norms in the community and obey the rules. Honest attitude is an important trust capital, in order to establish a harmonious communication with fellow traders and interact with others. Network capital is built by fostering good relationships with all people and incorporated in regional social groups.