SPEED AND ACCURACY OF EXAMINATION OF BRANDS VERY IMPORTANT IN LEGAL CERTAINTY FOR BRAND REGISTERS IN INDONESIA

Abstract

A brand is a form of intellectual property right that has a very important role and value for the smooth and increasing trade in goods or services. Thus the importance of the role of this brand, then the brand put legal protection. The long process when the brand registration in Indonesia is detrimental to the business world in global competition. This research is to find out and review the implementation of the brand registration process in Indonesia in an effort to speed up and appropriately check a brand in order to obtain legal certainty. Another goal is to find solutions to problems that are obstacles to the speed and accuracy of brand registration. Another goal is to find solutions to problems that are obstacles to the speed and accuracy of brand registration. This research is descriptive to provide a description of the problems that occur and the type of research is empirical legal research, namely from library research that is arranged systematically, researched, and studied in full. This research is very important so that the brand registration process can be accelerated, more accurately which can result in legal certainty and protection for brand registrants in carrying out their business. The results showed that: First, the brand registration process must use filtering at the first search stage and registration of a brand, about similarities with brands registered in the same or different classes in order to reduce the examiner's workload and the number of brand disputes that have been this is done when examining a registered trademark. Second, the obstacles found can be overcome with a complete database and the use of technological sophistication.