BADIUZZAMAN SAID NURSI'S CONCEPT OF EFFECTIVE DAKWAH COMMUNICATION: A STUDY OF THE 4 ELEMENTS OF NON-VERBAL COMMUNICATION

Abstract

Effective dakwah communication includes verbal and non-verbal communication. A Muslim communicator or a da’include should take into account various dakwah dissemination in this case is the use of non-verbal communicative factors when conveying the message of Islam to ensure effective dakwah communication. According to scholars, the mastery and skills of non-verbal communication by the da’include such as eye contact, facial expressions, gestures, postures, language skills, use of objects and movement of the body language can help in the delivery of a dakwah message more optimally and effectively. In the 21st century, among successful da’include in the field of dakwah is Badiuzzaman Said Nursi. Among the factors of the public’s acceptance of Said Nursi’s preaching is his mastery in the knowledge of rhetoric (persuasion) as well as the knowledge of non-verbal communication, until it spread throughout the world. Thus, this study focuses on the effective dakwah communication of Badiuzzaman Said Nursi specifically in four non-verbal communicative elements, namely kinesic, chronomics, paralinguistics and artifactual. This method of study applied document studies for data collection by applying a content analysis approach to the data analysis process. The results showed that Said Nursi's effective dakwah communication includes at least 4 non-verbal communication coverage, as mentioned above. The findings also found that the experience of Badiuzzaman Said Nursi’s preaching through various communication methods, specifically the 4 elements of non-verbal communication, helped to establish his name as a contemporary figure of dakwah and islah, thus being given the name ‘badiuzzaman’ which means the excellence of time.