THE INFLUENCE OF GOVERNMENT POLICIES IN THE AGRO-TOURISM SECTOR ON INCREASING THE PROMOTION OF GRAPE FARMERS' SALES WITH INFRASTRUCTURE AS A MODERATION VARIABLE

Abstract

This study aims to analyze the influence of government policies in the fields of budget, regulation, and services on the improvement of farmers' sales promotion, as well as to assess the role of infrastructure as a moderation of the policy relationship to increase the sales of grape farmers. The data used comes from a survey conducted on a number of grape farmers. The results of the study show that government policies in the field of regulation have a significant effect on increasing farmers' sales promotion, while policies in the field of budget and services do not have a significant influence. In addition, infrastructure was shown to significantly moderate the relationship between budget policies and increased smallholder sales, but did not moderate the relationship between regulatory and service policies to increase sales. These findings indicate the importance of effective regulations and adequate infrastructure to support government policies in improving farmers' welfare.