EXPLORING THE DEVELOPMENT, CHALLENGES, AND OPPORTUNITIES OF CHINESE FILMS RECEPTION IN MALAYSIA: A REVIEW ANALYSIS

Abstract

The global expansion of Chinese cinema has played a significant role in disseminating Chinese culture, particularly in regions with substantial Chinese populations, such as Malaysia. In the Malaysian market, Chinese films function not only as a source of entertainment but also as a vital medium for cross-cultural exchange and cultural diplomacy. Their presence has enhanced Malaysian audiences’ understanding of Chinese society, values, and history. Analyzing the development of Chinese film distribution in Malaysia offers valuable insights into the broader internationalization of Chinese-language cinema. This study employs a systematic literature analysis approach, utilizing keyword-based searches to identify and synthesize relevant research. It examines the historical evolution of Chinese films in Malaysia and explores the key challenges they face in entering and maintaining a presence in the local market. Given Malaysia’s diverse demographic composition, where Malaysian Chinese constitute approximately 23% of the population, the country provides a unique case for studying how Chinese films navigate foreign markets. This research traces the history of Chinese cinema in Malaysia from the 1920s to the present, assessing both the current state of the film industry and the primary obstacles posed by government regulations and cultural differences. While Chinese films encounter significant challenges in the Malaysian market, advancements in digital technology, policy reforms, and strategic partnerships present promising opportunities for their growth and expansion.