BIBLIOMETRIC MAPPING OF HALAL CERTIFICATION AND COMPLIANCE STANDARDS

Abstract

This study presents a comprehensive bibliometric analysis titled “Bibliometric Mapping of Halal Certification and Compliance Standards,” aiming to explore the intellectual landscape and thematic evolution of research in this rapidly growing field. Despite the increasing global demand for Halal-certified products, scholarly understanding of publication trends, dominant themes, and research gaps remains fragmented. To address this issue, the study systematically investigates the literature using the keywords Halal, Halal certification, Halal compliance, and Halal standards through the Scopus database. The dataset was refined using OpenRefine to ensure accuracy and consistency, and then further analyzed using VOSviewer to generate keyword co-occurrence maps and visualize research trends. A total of 1,224 relevant publications from 2000 to 2025 were retrieved and analyzed. The findings reveal a significant surge in publications from 2015 onwards, with Malaysia and Indonesia emerging as leading contributors, reflecting their strong institutional roles in Halal governance. Highly cited works emphasize consumer behavior, supply chain integrity, and the application of behavioral theories, such as the Theory of Planned Behavior (TPB). Key themes identified include Halal tourism, certification logistics, religiosity, purchase intention, and technological innovations such as blockchain and traceability systems. The analysis also highlights persistent challenges, including the lack of unified global standards, complex certification processes, and the need for stronger stakeholder collaboration and education. This study provides a valuable reference for academics, policymakers, and industry stakeholders, providing a clearer understanding of the current research structure and future directions in Halal certification and compliance.