LEGAL PROTECTION FOR E-COMMERCE TRANSACTION BUSINESS ACTORS IN THE ERA OF DIGITAL TRANSFORMATION IN INDONESIA

Abstract

Digital transformation contributes to the growth of trade through electronic media (E-Commerce). This provides a great opportunity for business actors to develop their business and increases the chances of consumer default. One possible cause of payment failure is the transaction method that uses the Cash on Delivery method. This research aims to determine legal protection for business actors in buying and selling transactions via E-Commerce. The research method used is normative juridical with descriptive research specifications, data collection is carried out through documentary studies and literature studies, and data analysis is carried out qualitatively through deductive logical thinking. Legal protection for business actors against acts of default committed by consumers is generally regulated in the Civil Code and specifically regulated in the Electronic Transaction Information Law and Consumer Protection Law. The Civil Code explains that business actors have the right to receive payment if their goods reach consumers. If the consumer commits an act of default, the business actor can ask for compensation for losses caused by non-fulfillment of the agreement. Technically, the Consumer Protection Law does not fully protect the rights of business actors as parties to buying and selling transactions via E-Commerce. Because, since the publication of the Consumer Protection Law in 1999, the era of digitalization has not changed, so the existence of the Electronic Transaction Information Law complements this deficiency. There needs to be an update to the Consumer Protection Law to protect the rights of business actors. Without adequate regulations, it will cause new disruptions to the development of the Indonesian economy.