A CONCEPTUAL PAPER ON DR. ZAKIR NAIK'S CONTEMPORARY DA’WAH: THE POWER OF YOUTUBE IN MODERN ISLAMIC PROPAGATION
DOI:
https://doi.org/10.35631/IJLGC.1143030Keywords:
Audience Engagement, Da’wah, Digital Islamic Propagation, Dr. Zakir Naik, YouTubeAbstract
In the digital era, Islamic propagation has surpassed traditional boundaries through platforms like YouTube. This concept paper analyses the substantial influence of YouTube on Dr. Zakir Naik's contemporary da’wah initiatives. This concept paper utilises a qualitative methodology, performing a comprehensive analysis of secondary sources to explore the primary question: to what extent does YouTube play a significant role in Dr. Zakir Naik's contemporary da'wah? The research relies on reference resources compiled by other researchers, including academic books, peer-reviewed journal articles, conference proceedings, and assessments of digital media. This analysis of secondary data spans the period from 2018 to 2025. Dr. Zakir Naik's digital da'wah via YouTube illustrates various aspects of impact, content strategy, and outreach that collectively characterise a contemporary approach to Islamic propagation. The findings highlight several key themes: (1) Global Accessibility and Audience Reach; (2) Visual and Rhetorical Engagement; (3) Conversion Stories and Transformative Impact; (4) Interfaith Dialogue and Peaceful Coexistence; (5) Youth Engagement and Digital Literacy; (6) Algorithmic Amplification and SEO Optimization; (7) Integration with Other Digital Platforms; and (8) Limitations and Criticism. The results further indicate that YouTube plays a vital and intricate role in Dr. Zakir Naik's contemporary da’wah. YouTube functions as an effective, captivating, and extensive medium for the distribution of Islamic teachings. Dr. Naik's narrative illustrates the ability of religious messages to surpass borders through structured, persuasive, and multimedia-enhanced content.
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