RESEARCH TRAJECTORY ANALYSIS OF CULTURAL HERITAGE SOCIAL MEDIA COMMUNICATION BASED ON KNOWLEDGE GRAPHS
DOI:
https://doi.org/10.35631/IJLGC.1143032Keywords:
Bibliometric Visualization, Cultural Heritage, Knowledge Graph, Keyword Co-occurrence Relationships, Social MediaAbstract
With the development of digital technologies and the widespread adoption of social media platforms, the modes of cultural heritage dissemination have continuously evolved. In recent years, studies on digital communication of cultural heritage and its application on social media have increased. Many existing studies focus on case analyses or single disciplinary perspectives, while systematic bibliometric synthesis remains limited. In addition, relevant research is distributed across several disciplines, including communication studies, heritage studies, and information science. This distribution has produced a fragmented body of literature and has limited a comprehensive understanding of research trends and thematic evolution in this field. In response, this study applies a bibliometric approach to conduct a systematic analysis of research on cultural heritage dissemination through social media. The data were collected from the Web of Science Core Collection, including 436 publications published between 2020 and 2025. Using CiteSpace and VOSviewer, citation analysis, keyword co-occurrence analysis, and academic network visualization were employed to examine the disciplinary distribution, thematic clusters, and research frontiers of the field. The results indicate that current research mainly focuses on two aspects: the mechanisms of digital dissemination of cultural heritage, such as platform communication strategies, algorithmic visibility, and narrative expression; and user participation in social media environments, including user interaction, co-creation, and digital heritage communities. The findings contribute to clarifying the knowledge structure and development trends of this field and provide directions for future research.
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