ETHICS AND LEGAL FRAMEWORK OF PUBLIC RELATIONS VISUAL COMMUNICATION AS A MEDIA OF PUBLIC EDUCATION IN ENCOURAGING SUSTAINABLE GLOBAL ECONOMIC RECOVERY IN THE ERA OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.35631/IJLGC.1143035Keywords:
Public Relations Ethics, Visual Communication, The Legal Framework Of Communication, Digital Public Education, Sustainable Economic RecoveryAbstract
Digital transformation has encouraged the intensification of the use of visual communication in Public Relations practice as a strategic instrument to convey public information and support the public education process, especially related to the sustainable global economic recovery agenda. However, the expansion of the digital visual space also presents significant normative challenges, especially with regard to communication ethics and compliance with the legal framework of public and digital communication. This research aims to examine conceptually and normatively the role of ethics and the legal framework of visual communication in the practice of Public Relations as a public education medium that contributes to the formation of understanding and strengthening public trust in the era of digital transformation. This research uses a qualitative approach with a normative conceptual design based on the analysis of scientific literature, professional ethics documents, and public and digital communication regulations. Data were obtained through document analysis of the IPRA Code of Conduct, PRSA Code of Ethics, Digital Services Act of the European Commission, and World Economic Forum reports, which were complemented by a reflective analysis of digital visual communication practices as a public education medium. The data were analyzed thematically-normatively to identify key ethical principles, legal limitations of visual communication, and the relationship between normative compliance and strengthening public trust. The results of the study show that the integration of professional ethical principles such as honesty, accuracy, transparency, and social responsibility with adherence to the legal framework of digital communication is the main foundation for credible public relations visual communication practices. Ethical and law-abiding visual communication has proven to play a strategic role as a public education medium that is able to increase social trust, which in turn supports sustainable global economic recovery efforts amid the dynamics of digital transformation.
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