Zuraidah Abu Talib and Nishyantini A/P Vathemuralee 2025. DIGITAL COUPON ACCEPTANCE AMONG UNIVERSITI UTARA MALAYSIA STUDENTS: AN APPLICATION OF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY. INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC). 10, 39 (Mar. 2025). DOI:https://doi.org/10.35631/IJLGC.1039002.