NURAFNI RUBIYANTI; ZURINA MOHAIDIN. THE ROLE OF BRAND PERSONALITY APPEAL AND SELF-BRAND CONNECTION IN DETERMINING BRAND RESONANCE . INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC), [S. l.], v. 7, n. 29, 2024. Disponível em: https://gaexcellence.com/ijlgc/article/view/2219. Acesso em: 18 jul. 2025.