ZURAIDAH ABU TALIB; NISHYANTINI A/P VATHEMURALEE. DIGITAL COUPON ACCEPTANCE AMONG UNIVERSITI UTARA MALAYSIA STUDENTS: AN APPLICATION OF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY. INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC), [S. l.], v. 10, n. 39, 2025. DOI: 10.35631/IJLGC.1039002. Disponível em: https://gaexcellence.com/ijlgc/article/view/4890. Acesso em: 14 aug. 2025.