ZHOU , X.; ISMAIL, A. DIFFERENTIATED BRAND COMMUNICATION STRATEGIES OF UNIVERSITIES ON TIKTOK SHORT-VIDEO PLATFORMS IN SHAANXI PROVINCE, CHINA . INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC), [S. l.], v. 11, n. 43, p. 584–601, 2026. DOI: 10.35631/IJLGC.1143038. Disponível em: https://gaexcellence.com/ijlgc/article/view/7424. Acesso em: 23 apr. 2026.