Zuraidah Abu Talib and Nishyantini A/P Vathemuralee (2025) “DIGITAL COUPON ACCEPTANCE AMONG UNIVERSITI UTARA MALAYSIA STUDENTS: AN APPLICATION OF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY”, INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC), 10(39). doi: 10.35631/IJLGC.1039002.