Zhou , X., and A. Ismail. “DIFFERENTIATED BRAND COMMUNICATION STRATEGIES OF UNIVERSITIES ON TIKTOK SHORT-VIDEO PLATFORMS IN SHAANXI PROVINCE, CHINA”. INTERNATIONAL JOURNAL OF LAW, GOVERNMENT AND COMMUNICATION (IJLGC), vol. 11, no. 43, Mar. 2026, pp. 584-01, doi:10.35631/IJLGC.1143038.