SOCIAL MEDIA AND ITS IMPACTS ON TRADITIONAL MEDIA: A CASE STUDY ON BERITA HARIAN

Abstract

Threats over traditional media have been on the rise ever since the new media exist. Since its inception, the performance of the Press and printing industry has been declining steadily. As time goes by, it is becoming more persistence. As such, this study, which aimed towards identifying the impact of new media, particularly in news gathering and news publication, was conducted. Other objective includes finding the frequency of new media usage among journalist. This study uses an in-depth interview method with Berita Harian’s Associate Editor for Digital, Feature and Special Report. Based on the information gathered, it can be concluded that the new media had severely impacted the traditional media in many ways. The impact left little options to Berita Harian in its efforts to move ahead. Instead of focussing on improving its printed version, Berita Harian vows to continue strengthening steps towards improving its production via new media and social media platforms, namely Facebook, twitter, Instagram, WhatsApp and YouTube.