INVESTIGATING THE EFFECTS OF PERCEIVED RISK ON INFORMATION ADOPTION PROCESS IN CONTEXT OF PROMOTING ORGAN DONATION THROUGH SOCIAL MEDIA PLATFORM: A CRITICAL REVIEW

Abstract

Organ donation is the process of donating parts of the body of an individual after the individual passed away. This matter should be given appropriate attention since there is a lack of individuals registering or pledging as an organ donor. The low number of people register as organ donors are faced by Malaysia and many Asian countries as well as countries throughout the world. There are many factors that contribute to the deficiency of individuals registering as organ donors and one of the factors is perceived risk. Perceived risk is defined as the potential organ donor perceptions about the possible uncertain negative outcomes from the register as organ donors. For this research, perceived risk is studied in the context of how the perceived risk impacts the individual’s process of receiving information and directly influences toward intention to register as organ donors. The information is disseminated through social media platform. The process of receiving information is including the attitude towards information, information usefulness, information adoption and intention to register as organ donors. Overall, perceived risk is an important component in the process for an individual to adopt the information and consequently having intention to register as organ donors.