INTERNATIONAL JOURNAL OF MODERN TRENDS IN SOCIAL SCIENCES (IJMTSS)

THE MODERATING ROLE OF EMOTIONAL VALUE BETWEEN SOCIAL MOTIVATION AND SATISFACTION: AN EMPIRICAL STUDY OF CHINESE DATING SHOW AUDIENCES

2026-01-29T14:00:38+08:00

With the rapid rise and immense popularity of dating reality shows in the Chinese media landscape, understanding the underlying psychological drivers of audience engagement has become crucial for deciphering their success. Grounded in the Uses and Gratifications Theory (UGT), this study constructs and empirically tests a model examining the relationships between social motivation, emotional value, and audience satisfaction. It specifically investigates the moderating role of emotional value within this dynamic. A structured questionnaire survey was administered to 591 Chinese viewers of popular dating shows. Data analysis using hierarchical regression revealed several key findings: (1) Social motivation, manifested through behaviors such as social discussion and interaction, exerts a significant positive influence on audience satisfaction. (2) Emotional value, derived from content through emotional resonance and affective involvement, directly and significantly enhances satisfaction. (3) Most importantly, emotional value serves as a positive moderator in the relationship between social motivation and satisfaction. This indicates that the positive effect of social motivation on satisfaction is significantly stronger for audiences who experience higher levels of emotional value from the program. The study elucidates the critical "amplifier" role of emotional experience, suggesting that content which successfully elicits strong emotions can substantially magnify the satisfaction gained from social utility. These findings offer valuable theoretical extensions to UGT in the context of new media entertainment and provide practical insights for content creators and platform operators seeking to optimize engagement strategies by strategically integrating social hooks with potent emotional design.

ASSESSING THE IMPACT OF TALENT MANAGEMENT PRACTICES ON THE REPUTATION OF MEDICAL LABORATORIES IN BENGHAZI, LIBYA

2026-01-20T15:30:19+08:00

This research investigates how talent management (TM) practices influence the reputation of medical laboratories in Benghazi, Libya. The study utilized a custom-designed questionnaire comprising 52 items based on a five-point Likert scale. Employing a descriptive-analytical method and multiple regression analysis, the research gathered responses from a stratified random sample of 255 participants, achieving a 90.16% response rate. The results indicate a strong application of both talent management and organizational reputation variables. A significant positive impact of TM on organizational reputation was observed (β = 0.720). Based on these findings, the study recommends enhancing talent management strategies, including developing structured plans for attracting and retaining skilled professionals, fostering innovation, and ensuring the availability of modern technologies to strengthen service quality and institutional reputation.

DIGITAL QUALITY ASSURANCE HUB FOR COMMUNITY COLLEGES: A MODEL FOR ENHANCING QUALITY MANAGEMENT AND TEACHING EFFICIENCY

2026-01-21T15:36:19+08:00

In the context of digital transformation, higher education institutions are increasingly required to strengthen quality assurance (QA) systems to comply with standards such as ISO 21001, the Malaysian Qualifications Agency (MQA), and the Malaysia Board of Technologists (MBOT). However, QA documentation in many community colleges remains fragmented and manually managed, leading to inefficiencies and audit preparation challenges. This paper reports a design-and-implementation case study on the development of a Digital Quality Assurance Hub at Pasir Salak Community College using Google Sites integrated with Google Workspace tools, including Drive, Docs, Sheets, and Forms. Guided by a design-based research approach, the platform was developed to centralize QA documentation, support teaching and learning activities, and facilitate systematic evidence management. User feedback, document retrieval observations, and platform usage data indicate improved accessibility, reduced duplication of records, and more efficient coordination during internal audits. Rather than claiming causal impact, the findings suggest that low-cost cloud-based tools can support digital governance and quality management practices in community college settings. This study contributes a practical reference model for Malaysian TVET institutions seeking to align QA processes with national digitalization initiatives and ISO 21001 principles using existing institutional resources.