INTERNATIONAL JOURNAL OF MODERN TRENDS IN SOCIAL SCIENCES (IJMTSS)

THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS AND PRODUCT PACKAGING ON PURCHASE INTENTIONS FOR ORGANIC PERSONAL CARE PRODUCTS

Suhaini Mat Daud — 2025-03-30

This study investigates the impact of product packaging and social media influencers on consumers' purchase intentions for organic personal care products. A quantitative methodology was employed, with data collected from 382 respondents in Malaysia's northern regions through an online survey, using a purposive non-probability sampling method. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 26. The findings indicate that both social media influencers and product packaging significantly influence consumers' intentions to purchase organic personal care products. Specifically, the study highlights how engaging social media influencers can create a strong emotional connection with consumers, enhancing their interest in organic products. Additionally, effective product packaging was found to play a vital role in capturing consumer attention and reinforcing brand values. These insights are invaluable for personal care and marketing companies, as they emphasize the need for strategic investments in social media influencer collaborations and thoughtful product design. By understanding these key factors, companies can develop targeted marketing strategies that not only boost purchase intentions but also foster long-term brand loyalty and competitiveness in the market. Furthermore, the study suggests the exploration of other factors that may influence purchase intentions, laying the groundwork for future research in this area.

SUICIDAL THOUGHTS AND BEHAVIOUR AMONG UNIVERSITY STUDENTS IN RELATION TO ACADEMIC STRESS AND SOCIAL SUPPORT

Fadillah Ismail — 2025-03-30

Suicide among students is increasing nowadays, making them the highest population who commit suicide. Suicide cases among students are major in local and all over the world. This study aims to identify the suicidal thoughts and behaviours in relation to academic stress and social support among university students at University ABC. A quantitative research approach and a cross-sectional research design have been used to collect data from 496 students in the target population through an online survey adapted and adopted from the previous study and shows a high-reliability value and gets validation from the previous study the expert. The result of the current study provides empirical evidence on key issues related to suicidal thoughts and behaviour among university students. Findings show that social support has a moderate and negative relationship between suicidal thoughts and behaviour (r = -0.412). Meanwhile, academic stress has a weak and positive relationship between suicidal thoughts and behaviour (r = 0.222). This study also proves that suicidal thoughts and behaviour significantly affect social support (r2=0.175) and academic stress (r2= 0.081). In conclusion, this research gives clear directions on the rate of suicide among university students to the stakeholders, the ministry of higher education, and especially to ABC University to overcome suicidal thoughts and behaviour among university students. As well as parents could acknowledge their child’s feelings and tell them that they are there to help if they express thoughts about death or suicide.

ANALYTICAL CLICKBAIT STRATEGIES IN NEWS HEADLINES: A CASE STUDY OF MSTAR

Siti Aishah Chu Abdullah — 2025-03-05

In the contemporary digital landscape, clickbait strategies may drive engagement, but they can also erode the credibility of both content and media organisations. This study adopted a quantitative research methodology to examine the use of clickbait headline strategies and identify recurring patterns among online journalists. The content analysis focused on news headlines, revealing three predominant types employed by mStar on TikTok, namely celebrity-focused, intriguing, and emotive headlines. Among these, celebrity-driven headlines are most prevalent, followed by intriguing and emotive ones. While sensational or emotionally charged headlines are effective in increasing audience engagement on TikTok, they pose a challenge to journalistic integrity. Content creators must strike a careful balance between attracting readers and maintaining credibility in the fiercely competitive digital media space. To navigate this, it is crucial to evaluate how audiences perceive the influence of clickbait on the credibility and trustworthiness of journalism in the digital age.

PENGARUH GAYA KEPIMPINAN TRANSFORMASI GURU BESAR TERHADAP PERILAKU INOVASI GURU DI SJK TAMIL DAERAH KUALA MUDA YAN, KEDAH

Norazlinda Saad — 2025-03-30

Kajian ini bertujuan mengenal pasti pengaruh Gaya Kepimpinan Transformasi Guru Besar terhadap Perilaku Inovasi dalam kalangan guru. Kajian ini menggunakan kaedah kuantitatif dengan mengaplikasikan pendekatan tinjauan. Seramai 196 orang guru dari Sekolah Jenis Kebangsaan Tamil di Daerah Kuala Muda Yan telah dipilih sebagai sampel kajian dengan menggunakan teknik persampelan rawak mudah. Soal selidik yang mengandungi 80 item digunakan sebagai instrumen pengumpulan data yang mempunyai nilai kebolehpercayaan sebanyak 0.78 bagi pemboleh ubah Gaya Kepimpinan Transformasi Guru Besar dan 0.89 bagi pemboleh ubah Perilaku Inovasi Guru . Data kajian dianalisis dengan menggunakan statistik deskriptif dan inferensi iaitu regresi berganda. Dapatan kajian menunjukkan tahap Kepimpinan Transformasi Guru Besar berada pada tahap tinggi. Dapatan kajian juga menunjukkan bahawa terdapat pengaruh yang signifikan antara Gaya Kepimpinan Tranformasi Guru Besar terhadap Perilaku Inovasi Guru. Implikasi kajian ini dapat dilihat menerusi amalan Kepimpinan Transformasi Guru Besar yang menjurus pada galakan Perilaku Inovasi dalam kalangan guru. Namun, masih terdapat ruang kepada golongan pemimpin dalam memberi pendedahan dan penekanan terhadap Perilaku Inovasi dalam kalangan guru.

This study aims to identify the influence of the Headmaster's Transformational Leadership Style on the Innovative Behavior among teachers. This study uses a quantitative approach by applying a survey method. 196 teachers from Tamil Vernacular Schools (SJKT) in the Kuala Muda Yan District were selected as the study sample using simple random sampling technique. A questionnaire containing 80 items was used as the data collection instrument, with a reliability value of 0.78 for the Headmaster’s Transformational Leadership Style variable and 0.89 for the Teacher’s Innovative Behavior variable. The data were analyzed using descriptive statistics and inferential statistics, specifically multiple regression. The findings show that the level of the Headmaster’s Transformational Leadership Style is high. The findings also indicate that there is a significant influence of the Headmaster's Transformational Leadership Style on the Teacher’s Innovative Behavior. The implications of this study can be seen through the practice of the Headmaster's Transformational Leadership, which encourages Innovative Behavior among teachers. However, there is still room for leaders to provide exposure and emphasize Innovative Behavior among teachers.

ORGANIZATIONAL JUSTICE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR AMONG LIBRARIANS

Fadillah Ismail — 2025-03-30

Organizational justice plays an essential role in affecting extra role behavior which is above and beyond formal role requirements. It is believe that there is a relationship between organizational justice and organizational citizenship behavior. Therefore, this study was aimed to identify the level of organizational justice and the level of organizational citizenship as well as to investigate the relationship between organizational justice and organizational citizenship behavior among librarian at Public Library in the State of Selangor. This study is a cross-sectional study whereby data is collected from a total of 105 respondents. The data were analyzed using Statistical Package for Social Science version 22. Descriptive and inferential statistics were used for data analysis. Findings showed that there was a moderate level of organizational justice and a high level of organizational citizenship behavior among the public librarian. Result also reveals that there is a significant strong positive relationship between all dimension of organizational justice and organizational citizenship behavior among the public librarian with interactional justice was found to have the strongest relationship with organizational citizenship behavior followed by distributive and procedural justice. Therefore, it is necessary to enhance justice in organization by looking into the organizational policy and holding training programs for employees to foster them the tendency to display voluntary behaviors.