Labuda Mad-A-Dam, and Syamsyul Anuar Ismail. “THE INFLUENCE OF PARTY BRAND EQUITY ON ATTITUDE OF THE YOUNG GENERATION”. INTERNATIONAL JOURNAL OF POLITICS, PUBLIC POLICY AND SOCIAL WORK (IJPPSW), vol. 4, no. 12, June 2022, pp. 01-07, https://gaexcellence.com/ijppsw/article/view/162.