RESEARCH ON THE OPTIMIZATION OF FRESH AGRICULTURAL PRODUCT COLD CHAIN LOGISTICS DELIVERY PATH

Abstract

Due to the improvement of the economic level, people's living quality is getting higher and higher. Fresh agricultural products are part of our lives and closely related to each other. However, the cold chain logistics system in China is not yet mature. Fresh agricultural products deteriorate, causing severe waste. In order to improve this phenomenon, the cold chain logistics distribution path of fresh agricultural products should be optimized, the efficiency of cold chain logistics should be improved, and the delivery cost of fresh agricultural products should be reduced to meet people's demand for fresh agricultural products. This article analyzes the problems in the cold chain logistics distribution of fresh agricultural products and explores the optimization strategy of the supply chain logistics path of fresh agricultural products