OSMAN, ‘Ismah; MASDEK, N. R. N. M.; IBRAHIM, N. A.; GHUL, Z. H.; BAKAR, N. A.; HAMID, N. H. A.; RATNASARI, R. T.; HUSIN, S. WHAT DRIVES SATISFACTION? EXPLORING CONSUMPTION VALUES OF KOREAN INSTANT FOOD CONSUMERS IN MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 2295–2313, 2026. DOI: 10.35631/AIJBES.829132. Disponível em: https://gaexcellence.com/index.php/aijbes/article/view/8627. Acesso em: 6 nov. 2026.