Osman ‘Ismah, Masdek NRNM, Ibrahim NA, Ghul ZH, Bakar NA, Hamid NHA, Ratnasari RT, Husin S. WHAT DRIVES SATISFACTION? EXPLORING CONSUMPTION VALUES OF KOREAN INSTANT FOOD CONSUMERS IN MALAYSIA. AIJBES [Internet]. 2026 Sep. 30 [cited 2026 Nov. 6];8(29):2295-313. Available from: https://gaexcellence.com/index.php/aijbes/article/view/8627