Suhairi LHL, Ghani NHA. STRENGTHENING E-BRAND EQUITY IN MALAYSIA’S THREE-STAR HOTELS: THE ROLE OF SOCIAL MEDIA MARKETING AND E-BRAND EXPERIENCE. AIJBES [Internet]. 2026 Sep. 21 [cited 2026 Nov. 6];8(29):1558-73. Available from: https://gaexcellence.com/index.php/aijbes/article/view/8721