IMPLEMENTATION STRATEGIES OF SOCIAL ENTREPRENEURSHIP INITIATIVES BY UNIVERSITI MALAYSIA PERLIS (UniMAP) FOR SOCIOECONOMIC DEVELOPMENT IN PERLIS

Nor Syamimi Mohamed Adnan; Mohd Kasturi Nor Abd Aziz; Noor Farahhein Johari; Masturah Sabri; Suzana Sulaiman; Jasin Abd Halim

doi:10.35631/IJEMP.935073

Authors

Nor Syamimi Mohamed Adnan Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0009-0004-1849-9732
Mohd Kasturi Nor Abd Aziz Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0000-0002-4932-1142
Noor Farahhein Johari Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0009-0003-3969-373X
Masturah Sabri Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0000-0001-8166-9096
Suzana Sulaiman Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0009-0009-0903-2125
Jasin Abd Halim Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia https://orcid.org/0009-0001-7646-3517

DOI:

https://doi.org/10.35631/IJEMP.935073

Keywords:

Implementation Strategies, Perlis, Social Entrepreneurship, Socioeconomic Development, Universiti Malaysia Perlis (UniMAP)

Abstract

This research examines how Universiti Malaysia Perlis (UniMAP) organises social entrepreneurship initiatives to address socioeconomic needs in Perlis. It focuses on the practical arrangements through which university expertise, resources, and community relationships support these initiatives. A qualitative case study was conducted with ten purposively selected participants: three university administrators, two faculty members, two students, a local business owner, a government official, and a community leader. Semi-structured interviews and document analysis provided the evidence for thematic analysis. Four implementation strategies emerged: incorporating social entrepreneurship into the curriculum through project-based and experiential learning; developing partnerships with government agencies, NGOs, and local businesses; supporting initiatives through funding, incubation, and mentorship; and involving communities in training, workshops, and outreach. Together, these findings describe an implementation approach that connects teaching and institutional support with external collaboration and community participation. The study offers a context-specific account of university-led social entrepreneurship and its role in addressing local socioeconomic priorities.

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IMPLEMENTATION STRATEGIES OF SOCIAL ENTREPRENEURSHIP INITIATIVES BY UNIVERSITI MALAYSIA PERLIS (UniMAP) FOR SOCIOECONOMIC DEVELOPMENT IN PERLIS

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