HANAFI, M. A.; SALIM, N. A. M.; JAMIL, A. A. HERITAGE SPORT, MODERN FANS: BRAND PERSONALITY AND FAN LOYALTY IN THE MALAYSIAN SEPAK TAKRAW LEAGUE. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 9, n. 35, p. 844–854, 2026. DOI: 10.35631/IJEMP.935046. Disponível em: https://gaexcellence.com/index.php/ijemp/article/view/8853. Acesso em: 15 nov. 2026.