SHAFIE, N. I.; RASHID, M. H. A.; HARUN, R.; RAHMAN, N. F. A.; RAHMAN, N. H. A. GREEN BRANDING AS A SUSTAINABLE MARKETING STRATEGY IN HOTELS: RISKS AND FUTURE RESEARCH DIRECTIONS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 9, n. 35, p. 1026–1042, 2026. DOI: 10.35631/IJEMP.936057. Disponível em: https://gaexcellence.com/index.php/ijemp/article/view/8864. Acesso em: 12 nov. 2026.