Harun, Rabitah, Nani Ilyana Shafie, and Nurul Hayani Abd Rahman. “FROM AGILITY TO ALGORITHM: A CRITICAL LITERATURE REVIEW OF DIGITAL TRANSFORMATION’S IMPACT ON ENTREPRENEURIAL MARKETING STRATEGIES”. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP) 9, no. 35 (September 22, 2026): 855–873. Accessed November 2, 2026. https://gaexcellence.com/index.php/ijemp/article/view/8854.