FROM STRATEGY TO STUDENT IMPACT: INSTITUTIONAL TRANSFORMATION OF ENTREPRENEURIAL ACCOUNTING EDUCATION
DOI:
https://doi.org/10.35631/IJMOE.831119Keywords:
Accounting Education, Entrepreneurial Learning, Institutional TransformationAbstract
The market requires accounting graduates to have both technical expertise and entrepreneurial skills. Studies explaining how universities should transform to prepare students who are competent, innovative, and value-driven are limited. This paper explores the Faculty of Accountancy (FACT) at Universiti Teknologi MARA's successful journey in integrating entrepreneurial education into its organisational system. This longitudinal case study reviewed documentary evidence from institutional records over time, mapping the journey from planning to sustained practice using the ADLI (Approach-Deployment-Learning-Integration) framework. The findings show that entrepreneurial accounting education extends beyond the normal classroom syllabus. FACT builds a continuous and comprehensive educational ecosystem by establishing business incubators, running community financial literacy programs, partnering with alumni and industry leaders, and leading sustainability projects. The setup strengthened students' exposure to entrepreneurship while reinforcing institutional capability development and improvement. The study contributes a step-by-step model using a practical ADLI-based roadmap for HEIs’ leaders. It proves that combining strategic governance and leadership with hands-on practice can successfully drive sustainable faculty-wide transformation.
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