YAHYA, K. N.; GISIP, I. A.; MONIL, M.; SHAH, F. M.; BAKRIN, S.; HAMZAH, A. A.; BERNARD, D. A. P.; MOHAMAD, Z. GENERATIVE ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION: A CONCEPTUAL FRAMEWORK LINKING UTAUT, SELF-EFFICACY, AI BEHAVIOURAL USE, AND ACADEMIC PERFORMANCE. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), [S. l.], v. 11, n. 44, p. 938–951, 2026. DOI: 10.35631/JISTM.1144055. Disponível em: https://gaexcellence.com/index.php/jistm/article/view/8648. Acesso em: 25 oct. 2026.